In other words, black.

Did you know that the RGB color model was invented way before the first computer screens? It was a physicist James Maxwell who started experimenting with tri-color filters in 1861 — he produced the world’s first color photograph, and came up with the theory of additive color.

In Hex, the RGB representation for the color black is #000000 -- much like this Friday.

A black friday promotional banner, with '50% off' in neon letters and the text 'For any new signup or plan upgrade' below.

This Black Friday, we are gifting you a 50% off coupon for any new signup or plan upgrade for an entire year. Simply retweet us @transloadit before Tuesday 3rd December, and we’ll DM you a discount code

Happy 🦃 day!